Storefront Commerce Platform

Full Stack
Web Dev
UI/UX
Storefront Commerce Platform

Tech Stack

Next.js
React
Typescript
Node.js
PostgreSQL
Redis
AWS

Description

A headless commerce platform built for a retail client migrating off a legacy monolith. The storefront is fully server-rendered Next.js with edge caching, while a Node.js service layer owns catalog, cart, and order domains.

I owned the checkout flow end-to-end — cart state, address validation, payment-provider integration, and the order pipeline — plus the internal operations dashboard.

  • Served 40k+ monthly shoppers with 99.9% uptime after migration.
  • Cut page load times 55% (LCP 4.2s to 1.9s) via SSR, image optimization, and Redis edge caching.
  • Reduced checkout abandonment 18% by rebuilding the flow as a 3-step optimistic UI.
  • Built inventory sync jobs reconciling stock across warehouse and storefront every 5 minutes.
  • Instrumented the funnel with event analytics that drove three conversion-improving redesigns.

Page Info

Storefront

SEO-optimized, server-rendered catalog and landing pages with edge-cached product data.

/projects/builtdesign/landing_1.webp/projects/builtdesign/landing_3.webp/projects/builtdesign/landing_5.webp

Ops Dashboard

Internal dashboard for inventory, order fulfillment, and returns processing.

/projects/builtdesign/cli_dashboard_1.webp/projects/builtdesign/cli_dashboard_2.webp